Unapologetically feminine in the mountains & around town
Unapologetically feminine in the mountains & around town
I'm so excited that you're here!
My name is Stefanie and I'm a outerwear gear expert and seasonal activity enthusiast!
What does that mean? Basically I'm a really BIG gear nerd that's super passionate about helping others get outside in style! AND I love celebrating everything seasonal!
I live in Toronto, with my husband Matthew, where we look for any and every excuse to get out and explore the great-BIG world outside our teeny-tiny apartment!
Outside of running my blog & social (which is a full time job), I work full time as a manager for an outdoor gear brand focused on getting families outside!
I'm a gear nerd! If I'm not reading through the latest gear guides, or gear reviews, then I'm either trying on the latest and greatest new outdoor gear, teaching people about it, helping customers find their fit or am outside product testing!
I just can't get enough! There are so many great products out there that are each designed with a specific goal in mind and I love learning about the nuances and sharing that knowledge with others!
Because when you're in the right gear you can turn an average day into your best day ever!
I created this platform as a place where I could share my knowledge and expertise with others, but, even more so, as a way to help myself and others get out of their head and back into life!
Like many millennials I spend A LOT of time consuming social media and not enough time actually living. My goal is that this blog pushes me to put down my phone, get up and get outside and live more! And maybe dress it up a bit because why not look cute too?! If you need some of the same motivation in your life, I hope you'll join me! Truly the more the merrier!
And, who knows, maybe one day (I hope) this will be a REALLY COOL scrapbook of sorts to look back on and see all the fun we had along the way!
Let's get out there and make some good ol' fashioned memories together!
xx
Stef
I am incredibly passionate about and committed to promoting unapologetic femininity in the mountains!
A lot of mountain sports and apparel are male dominated and for a long time "girly clothes" have been (and sometimes still are) associated with being "weak, fragile, and incapable"
But this story is changing ...
Women like me are asking for athletic apparel that no longer hides our girly personality, but rather HIGHLIGHTS it!
There are some really cool brands out there that are trying to change this narrative and provide female athletes with gear and apparel that is technical AND feminine! These are brands and style ideas that I hope to promote and share with you here.
Because at the end of the day, why can't we love to wear pink and makeup, and get our hair and nails done AND still shred the mountain like a BOSS?! To live in a world where the color of our outfit is an extension of our personality and not a judgement of it!
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